Vulcans, earthlings and marketing ROI (Record no. 41177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01452nam a2200337Ia 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rutherford, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Vulcans, earthlings and marketing ROI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Waterloo, Ont. : |
| Name of publisher | Wilfrid Laurier University Press, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 155 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Co-published by the Institute of Communication Agencies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Topical Term | Brand name products |
| Topical Term | Marketing |
| Topical Term | Rate of return. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knowles, Jonathan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10227074 |
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