Counting on communication (Record no. 56554)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02377nam a2200373Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 353.6274096761 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Caba�nero-Verzosa, Cecilia. |
| 245 10 - TITLE STATEMENT | |
| Title | Counting on communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Washington, D.C. : |
| Name of publisher | World Bank, |
| Year of publication | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 41 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | World Bank working paper ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Health promotion |
| Topical Term | Malnutrition in children |
| Topical Term | Economic assistance |
| Topical Term | Health, Nutrition, and Population. |
| Topical Term | Social and Cultural Issues. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10082383 |
No items available.