The effective use of market research (Record no. 65929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01683nam a22003494a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Birn, Robin. |
| 245 14 - TITLE STATEMENT | |
| Title | The effective use of market research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Sterling, VA : |
| Name of publisher | Kogan Page, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 226 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Market research in practice |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| Topical Term | Decision making. |
| Topical Term | Strategic planning. |
| Topical Term | Success in business. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10084450 |
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