A master class in brand planning (Record no. 66487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01626nam a2200385 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | King, Stephen, |
| 245 12 - TITLE STATEMENT | |
| Title | A master class in brand planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester, West Sussex, England ; |
| -- | Hoboken, NJ : |
| Name of publisher | John Wiley & Sons, |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xliii, 351 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | New products. |
| Topical Term | Brand name products. |
| Topical Term | Advertising |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lannon, Judie. |
| Personal name | Baskin, Merry. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10300872 |
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