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Digital engagement (Record no. 74548)

MARC details
000 -LEADER
fixed length control field 01279nam a2200325 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Harden, Leland.
245 10 - TITLE STATEMENT
Title Digital engagement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher American Management Association,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 244 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
Topical Term Brand loyalty.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heyman, Bob,
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10292221

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