English in marketing (Record no. 76452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01566nam a2200361 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sternkopf, Sylva-Mich�ele. |
| 245 10 - TITLE STATEMENT | |
| Title | English in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Berlin : |
| Name of publisher | Frank & Timme, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 379 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| Topical Term | Communication, International. |
| Topical Term | International business enterprises. |
| Topical Term | Business communication. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10655480 |
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