Advertising and personal selling (Record no. 84251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01083nam a2200289 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajput, Namita. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and personal selling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai [India] : |
| Name of publisher | Himalaya Pub. House, |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| Topical Term | Sales promotion. |
| Topical Term | Selling. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vasishth, Neeru. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10416269 |
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