Strategic alliances & marketing partnerships (Record no. 899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01504nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658/.046 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gibbs, Richard, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic alliances & marketing partnerships |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Philadelphia : |
| Name of publisher | Kogan Page, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 235 p. : |
| Other physical details | ill., plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic alliances (Business) |
| Topical Term | Relationship marketing. |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Humphries, Andrew, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10288091 |
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