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Irrationality in health care [electronic resource] : what behavioral economics reveals about what we do and why / Douglas E. Hough.

By: Contributor(s): Material type: TextPublication details: Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013.Description: xvii, 291 p. : illSubject(s): Genre/Form: DDC classification:
  • 338.4/73621 23
LOC classification:
  • RA410.53 .H669 2013eb
Online resources:
Contents:
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
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Includes bibliographical references and index.

What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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