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Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.

Contributor(s): Material type: TextSeries: New perspectives in marketing seriesPublication details: Aldershot, England : Burlington, VT : Ashgate, c2006.Description: xii, 275 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.32 .M37 2006eb
Online resources:
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Includes bibliographical references (p. [265]-268) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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