Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.
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TextPublication details: London : Kogan Page, 2007.Description: ix, 266 pSubject(s): Genre/Form: LOC classification: - HF6146.P78 L44 2007eb
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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