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The message matters [electronic resource] : the economy and presidential campaigns / Lynn Vavreck.

By: Contributor(s): Material type: TextPublication details: Princeton, N.J. : Princeton University Press, c2009.Description: xxiii, 205 p. : illSubject(s): Genre/Form: DDC classification:
  • 324.973/092 22
LOC classification:
  • JK528 .V38 2009eb
Online resources:
Contents:
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.
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Includes bibliographical references and index.

Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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