The message matters [electronic resource] : the economy and presidential campaigns / Lynn Vavreck.
Material type:
TextPublication details: Princeton, N.J. : Princeton University Press, c2009.Description: xxiii, 205 p. : illSubject(s): Genre/Form: DDC classification: - 324.973/092 22
- JK528 .V38 2009eb
Includes bibliographical references and index.
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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