Perspectives on marketing [electronic resource] / Jason I. Miletsky, Michael Hand.
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TextPublication details: Boston, Mass. ; London : Course Technology, c2009.Description: xvii, 377 p. : illSubject(s): Genre/Form: LOC classification: - HF5415 .M55 2009eb
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Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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