New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston.

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TextPublication details: London : Thousand Oaks, Calif. : Sage Publications, 1999.Description: vii, 199 p. : illSubject(s):

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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