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The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

By:

Ridout, Travis N, 1974-

Contributor(s):

Material type:

TextPublication details: Philadelphia : Temple University Press, 2011.Description: x, 186 p. : illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

324.7/30973 22

LOC classification:

JK2281 .R54 2011eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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