Strategic management : creating competitive advantages / Gregory G. Dess ... [et al.].
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2012.Edition: 6th edDescription: xxxix, 506 p. : ill. (some col.), photographs (some col.) ; 26 cmISBN: - 9780077439569 (pbk. : alk. paper)
- 0077439562 (alk. paper)
- 658.4/012 23
- HD30.28 .D4743 2012
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Includes index.
Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases.
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