Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Long Loan Books	Rongo University Library General Stacks				HD69.B7 K45 2008 (Browse shelf(Opens below))					Available			20155958

Includes bibliographical references and index.

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