Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Long Loan Books	Rongo University Library General Stacks		Non-fiction		HF5415 .C5275 1998 (Browse shelf(Opens below))					Available			20155092

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Includes bibliographical references (p. [587]-605) and indexes.

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