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Contemporary marketing / Louis E. Boone, David L. Kurtz.

By:

Boone, Louis E

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TextPublication details: Mason, OH : Thomson South-Western, 2007.Edition: 12th edDescription: p. cmISBN:

9780324540529 (student ed.)
0324540523 (student ed.)
9780324359299 (student ed. with CD)
0324359292 (student ed. with CD)
9780324540512 (instructor's ed.)
0324540515 (instructor's ed.)
9780324641868 (instructor's ed. with CD)
0324641869 (instructor's ed. with CD)

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