Contemporary marketing / Louis E. Boone, David L. Kurtz.
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TextPublication details: Mason, OH : Thomson South-Western, 2007.Edition: 12th edDescription: p. cmISBN: - 9780324540529 (student ed.)
- 0324540523 (student ed.)
- 9780324359299 (student ed. with CD)
- 0324359292 (student ed. with CD)
- 9780324540512 (instructor's ed.)
- 0324540515 (instructor's ed.)
- 9780324641868 (instructor's ed. with CD)
- 0324641869 (instructor's ed. with CD)
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