Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: - 025613412X
- 659.1 20
- HF5821 .B62 1994
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Rongo University Library General Stacks | Non-fiction | HF5821 .B62 1994 (Browse shelf(Opens below)) | Available | 201616345 |
Browsing Rongo University Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5734.5 .C73 2006 The complete idiot's guide to meeting and event planning / | HF5736 .R517 2012 Records management for dummies / | HF5736 .R517 2012 Records management for dummies / | HF5821 .B62 1994 Contemporary advertising / | HF5821 .L268 2001 Advertising : | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5823 .A13 1992 Advertising management / |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
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