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Basic marketing research / Gilbert A. Churchill, Tom J. Brown.

By:

Churchill, Gilbert A

Material type:

TextPublication details: Mason, Ohio : South-Western, c2004.Edition: 5th edDescription: xxvii, 738 p. : ill. ; 29 cmISBN:

0324190972

Subject(s):

Marketing research

DDC classification:

658.8/3 22

LOC classification:

HF5415.2 .C49 2004

Online resources:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Long Loan Books	Rongo University Library General Stacks		Non-fiction		HF5415.2 .C49 2004 (Browse shelf(Opens below))					Available			201615907

Includes bibliographical references and index.

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15 Coordination and information
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