Advertising : a framework / W. Ronald Lane, J. Thomas Russell.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 1st edDescription: xviii, 378 p. : ill. ; 23 cmISBN: - 0130852201 (pbk.)
- 659.1 21
- HF5821 .L268 2001
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Rongo University Library General Stacks | Non-fiction | HF5821 .L268 2001 (Browse shelf(Opens below)) | Available | 20168608 |
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| HF5736 .R517 2012 Records management for dummies / | HF5736 .R517 2012 Records management for dummies / | HF5821 .B62 1994 Contemporary advertising / | HF5821 .L268 2001 Advertising : | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5823 .A13 1992 Advertising management / | HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
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