Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.Edition: 5th edDescription: xxxii, 608 p. : ill. (chiefly col.) ; 28 cmISBN: - 0132299208 (alk. paper)
- 658.80023/73 22
- HF5415.35 .S65 2008
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Rongo University Library General Stacks | Non-fiction | HF5415.35 .S65 2008 (Browse shelf(Opens below)) | Available | 201611394 |
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| HF5415.33 .E85 H36 2011 Consumer behaviour | HF5415.33 .E85 H36 2011 Consumer behaviour | HF5415.335 .F74 2014 Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results / | HF5415.35 .S65 2008 Marketing : | HF5415.5 A58 2002 Customer relationship Management.: | HF5415.5.A58 2002 Customer relationship Management.: | HF 5415.5 A8 2002 Customer relationship Management.: |
Includes bibliographical references and index.
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