Advertising management / David A. Aaker, Rajeev Batra, John G. Myers.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1992.Edition: 4th edDescription: xiii, 593 p. : ill. ; 25 cmISBN: - 0130141011
- 659.1 20
- HF5823 .A13 1992
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Rongo University Library General Stacks | Non-fiction | HF5823 .A13 1992 (Browse shelf(Opens below)) | Available | 201700146 |
Browsing Rongo University Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5821 .B62 1994 Contemporary advertising / | HF5821 .L268 2001 Advertising : | HF5821 .O34 2009 Advertising and integrated brand promotion, 5e / | HF5823 .A13 1992 Advertising management / | HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
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