Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmContent type: - text
- unmediated
- volume
- 0324181485
- 9780324181487
- 658.8/3 21
- HF5415.2 .Z54 2003
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Long Loan Books
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Rongo University Library General Stacks | Non-fiction | HF5415.2 .Z54 2003 (Browse shelf(Opens below)) | Available | 20261406 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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