Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2018]Edition: 11eDescription: xli, 764 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9781259548147
- 1259548147
- 659.1 23
- HF5823 .B387 2018
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Long Loan Books
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Rongo University Library General Stacks | Non-fiction | HF5823 .B387 2018 (Browse shelf(Opens below)) | Available | 20261673 | |||||||||||||
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Long Loan Books
|
Rongo University Library General Stacks | Non-fiction | HF5823 .B387 2018 (Browse shelf(Opens below)) | Available | 20261674 | |||||||||||||
|
Long Loan Books
|
Rongo University Library General Stacks | Non-fiction | HF5823 .B387 2018 (Browse shelf(Opens below)) | Available | 20261675 |
Includes bibliographical references and indexes.
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