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Bricks matter [electronic resource] : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.

By: Contributor(s): Material type: TextSeries: Wiley and SAS business seriesPublication details: Hoboken : Wiley, 2012.Description: xvi, 303 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.7 23
LOC classification:
  • HD38.5 .C343 2012eb
Online resources:
Contents:
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
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Includes bibliographical references and index.

Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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