Questionnaire design [electronic resource] : how to plan, structure and write survey material for effective market research / Ian Brace.
Material type:
TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 2nd edDescription: 305 p. : illSubject(s): Genre/Form: LOC classification: - HF5415.3 .B683 2008eb
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Includes bibliographical references (p. [286]-293) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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