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Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate.

By: Contributor(s): Material type: TextSeries: Contributions to the study of mass media and communications ; no. 53.Publication details: Westport, Conn. : Greenwood Press, 1998.Description: xii, 178 pSubject(s): Genre/Form: DDC classification:
  • 659.1/0973 21
LOC classification:
  • HF5813.U6 A73 1998eb
Online resources:
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Includes bibliographical references (p. [157]-169) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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