Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
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TextPublication details: Santa Monica, CA : RAND Corporation, 2007.Description: xxvii, 211 p. : illSubject(s): Genre/Form: DDC classification: - 355.4 22
- U27 .H45 2007eb
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Includes bibliographical references (p. 189-211).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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