Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.
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TextPublication details: Chicago : Dearborn Trade Pub., 2004.Description: xviii, 269 pSubject(s): Genre/Form: DDC classification: - 658.8 22
- HF5415.15 .W565 2004eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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