Marketing higher education [electronic resource] : theory and practice / Felix Maringe and Paul Gibbs.
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TextPublication details: Maidenhead, England ; New York : Open University Press, 2009.Description: xiv, 195 p. : illSubject(s): Genre/Form: LOC classification: - LB2342.82 .M364 2009eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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