Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.

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TextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014Description: 1 online resource (258 pages)Content type:

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Includes index.

"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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