@book{101007,
	author = {Clifton, Brian, and ebrary, Inc.},
	title = {Advanced Web metrics with Google Analytics},
	publisher = {Wiley,},
	year = {c2010.},
	address = {Indianapolis, IN :},
	edition = {2nd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10385893}
}