Irrationality in health care what behavioral economics reveals about what we do and why - Hough, Douglas E.; ebrary, Inc. (Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013)
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Medical economics -- United States; Medical care -- United States; Health behavior -- United States; Economics -- Psychological aspects; Electronic books