01973nam a2200361 a 4500 ebr10692203 CaPaEBR m u cr cn||||||||| 120928s2013 cauad sb 001 0 eng d 2012039953 9780804777971 (cloth : alk. paper) 9780804785747 (e-book) CaPaEBR CaPaEBR (OCoLC)841909853 n-us--- RA410.53 .H669 2013eb 338.4/73621 23 Hough, Douglas E. Irrationality in health care [electronic resource] : what behavioral economics reveals about what we do and why / Douglas E. Hough. Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013. xvii, 291 p. : ill. Includes bibliographical references and index. What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care? Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Medical economics United States. Medical care United States. Health behavior United States. Economics Psychological aspects. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10692203 An electronic book accessible through the World Wide Web; click to view 10137 10137