01973nam a2200361 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003900112020002700151040002100178035002100199043001200220050002700232082002000259100002200279245013900301260010400440300002500544504005100569505050500620533015201125650003801277650003301315650003601348650003801384655002901422710001701451856012601468999001701594ebr10692203CaPaEBRm        u        cr cn|||||||||120928s2013    cauad   sb    001 0 eng d  z  2012039953  z9780804777971 (cloth : alk. paper)  z9780804785747 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)841909853  an-us---14aRA410.53b.H669 2013eb04a338.4/736212231 aHough, Douglas E.10aIrrationality in health careh[electronic resource] :bwhat behavioral economics reveals about what we do and why /cDouglas E. Hough.  aStanford, Calif. :bStanford Economics and Finance, an imprint of Stanford University Press,c2013.  axvii, 291 p. :bill.  aIncludes bibliographical references and index.0 aWhat is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMedical economicszUnited States. 0aMedical carezUnited States. 0aHealth behaviorzUnited States. 0aEconomicsxPsychological aspects. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10692203zAn electronic book accessible through the World Wide Web; click to view  c10137d10137