@book{10185,
	author = {Shonka, Mark. and Kosch, Dan. and ebrary, Inc.},
	title = {Beyond selling value},
	publisher = {Dearborn Trade Pub.,},
	year = {c2002.},
	address = {Chicago :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10021097}
}