@book{103409,
	author = {McDonald, Malcolm. and Dunbar, Ian. and ebrary, Inc.},
	title = {Market segmentation},
	publisher = {John Wiley & Sons, Ltd.,},
	year = {2012.},
	address = {Chichester :},
	edition = {Rev. 4th ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10612554}
}