@book{105589,
	author = {Miller, Jon, and Muir, David, and ebrary, Inc.},
	title = {The business of brands},
	publisher = {Wiley,},
	year = {c2004.},
	address = {Chichester, England ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10114038}
}