01246nam a22003254a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003500112040002100147035002000168050002400188082001700212100002400229245008100253260005900334300002400393504005100417533015200468650002500620650002500645650003700670650001700707655002900724700002400753710001700777856012600794ebr10114038CaPaEBRm        u        cr cn|||||||||040608s2004    enka    sb    001 0 eng    z  2004053025  z0470862599 (hbk. : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)5730859914aHD69.B7bM55 2004eb04a658.8/272221 aMiller, Jon,d1971-14aThe business of brandsh[electronic resource] /cby Jon Miller & David Muir.  aChichester, England ;aHoboken, N.J. :bWiley,cc2004.  axvi, 270 p. :bill.  aIncludes bibliographical references and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBrand name products. 0aBranding (Marketing) 0aBrand name productsxManagement. 0aValue added. 7aElectronic books.2local1 aMuir, David,d1971-2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10114038zAn electronic book accessible through the World Wide Web; click to view