@book{108911,
	author = {Beasley, Ron, and Danesi, Marcel, and ebrary, Inc.},
	title = {Persuasive signs},
	publisher = {Mouton de Gruyter,},
	year = {2002.},
	series = {Approaches to applied semiotics ;},
	address = {Berlin ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10598037}
}