01391nam a2200361Ia 4500001001200000003000800012006001900020007001500039008004100054010001700095020003600112020003500148020001800183020001800201040002100219035002100240050002600261082001900287100002500306245011000331260005200441300002300493490004100516504006600557533015200623650001700775650002300792650001500815655002900830700002700859710001700886856012600903ebr10598037CaPaEBRm        u        cr cn|||||||||020731s2002    gw a    sb    001 0 eng d  z  2002029569  z3110173409 (cloth : alk. paper)  z3110173417 (pbk. : alk. paper)  z9783110173406  z9783110888003  aCaPaEBRcCaPaEBR  a(OCoLC)84117247314aHF5823b.B3725 2002eb04a659.1/01/42211 aBeasley, Ron,d1945-10aPersuasive signsh[electronic resource] :bthe semiotics of advertising /cby Ron Beasley, Marcel Danesi.  aBerlin ;aNew York :bMouton de Gruyter,c2002.  axi, 193 p. :bill.0 aApproaches to applied semiotics ;v4  aIncludes bibliographical references (p. [175]-190) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aAdvertising. 0aSigns and symbols. 0aSemiotics. 7aElectronic books.2local1 aDanesi, Marcel,d1946-2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10598037zAn electronic book accessible through the World Wide Web; click to view