@book{109629,
	author = {Dilenschneider, Robert L. and ebrary, Inc.},
	title = {The AMA handbook of public relations},
	publisher = {AMACOM,},
	year = {c2010.},
	address = {New York :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10370301}
}