World class communication how great CEOs win with the public, shareholders, employees, and the media - Scudder, Virgil, 1950-; Scudder, Ken.; ebrary, Inc. (Hoboken, N.J. : Wilely, 2012)
pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Communication in management; Communication in organizations; Public relations; Electronic books