TY - BOOK AU - Elsner,Mark ED - ebrary, Inc. TI - Information propagation on the Web 2.0: two essays on the propagation of user-generated content and how it is affected by social networks T2 - Marketing im Globalen Wettbewerb = Marketing & global competition, AV - ZA4482 .E47 2012eb PY - 2012/// CY - Frankfurt am Main PB - Peter Lang KW - Online social networks KW - User-generated content KW - Electronic books KW - local N1 - Dissertation--Mainz Univ., 2010; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10599790 ER -