@book{111690,
	author = {Meisner, Chet. and ebrary, Inc.},
	title = {The complete guide to direct marketing},
	publisher = {Kaplan Pub.,},
	year = {c2006.},
	address = {Chicago :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10120784}
}