<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>social media MBA guide to ROI</title>
    <subTitle>how to measure and improve your return on investment</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Holloman, Christer</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="">Electronic books.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <dateIssued encoding="marc">2014</dateIssued>
    <copyrightDate encoding="marc">2014</copyrightDate>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>1 online resource (161 pages) : illustrations, tables</extent>
  </physicalDescription>
  <note type="statement of responsibility">Christer Holloman.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Rate of return</topic>
  </subject>
  <classification authority="lcc">HM851 .H647 2014eb</classification>
  <classification authority="ddc" edition="23">659.14/4</classification>
  <relatedItem type="otherFormat" displayLabel="Print version:">
    <titleInfo>
      <title>Social media MBA guide to ROI : how to measure and improve your return on investment</title>
    </titleInfo>
    <name>
      <namePart>Holloman, Christer.</namePart>
    </name>
    <originInfo>
      <publisher>West Sussex, England : John Wiley &amp; Sons, c2014 </publisher>
    </originInfo>
    <physicalDescription>
      <extent>xvi, 140 pages </extent>
    </physicalDescription>
    <identifier type="local">2014005244</identifier>
  </relatedItem>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="isbn">9781118898291 (e-book)</identifier>
  <identifier type="uri">http://site.ebrary.com/lib/rucke/Doc?id=10870842</identifier>
  <location>
    <url>http://site.ebrary.com/lib/rucke/Doc?id=10870842</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">CaPaEBR</recordContentSource>
    <recordCreationDate encoding="marc">140522</recordCreationDate>
    <recordIdentifier source="CaPaEBR">ebr10870842</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
