TY - BOOK AU - Holloman,Christer TI - The social media MBA guide to ROI: how to measure and improve your return on investment AV - HM851 .H647 2014eb U1 - 659.14/4 23 PY - 2014/// CY - West Sussex, England PB - John Wiley & Sons KW - Social media KW - Management KW - Rate of return KW - Electronic books N1 - Includes bibliographical references and index UR - http://site.ebrary.com/lib/rucke/Doc?id=10870842 ER -